The Working Dread

The Working Dread

Holiday season is fast approaching and I expect that I am feeling like a lot of people in the week before Xmas – frantically wanting to clear my desk/inbox, get the Xmas parties out of the way and enjoy an extended period of rest in order to recharge the batteries. It...
Dispelling Sales Roles Myths

Dispelling Sales Roles Myths

Sales teams provide a vital role in the success of any business, they feed the top line. They effectively bridge the link between understanding the customer needs and the products and services a business offers to fulfil these needs. Their core role consists of...
Is Your Business Data Driven?

Is Your Business Data Driven?

I have been working in Data and Analytics for 17 years and have seen many different ways to manage data and analytics across a business. Working in mature data driven businesses you realise that the legacy of having a lot of data in a business can be as much of a...
Sweetest Perception

Sweetest Perception

Have you ever been approached about a role at a company and been put off by your perception of that business?  I certainly think that as you progress through any career you do tend to get bogged down with mis-informed or outdated perceptions of potential...