A changing tide – Big Data versus Location Analytics

What are the implications for Location Planning when Big Data and advancements in data visualisation have potentially surpassed the ‘wow’ factor of maps and location analytics?

When I first started in Location Planning over 20 years ago as the only GIS professional at DTZ I was seen as the go-to technical person on anything to do with data.  Big data back then was anything that exceeded the 256 columns and 65,536 rows

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